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Puma, Ducati, and Fixed Gear

June 30, 2011

What do Puma, Ducati and Fixed Gear have in common? 

The “lean in and ride” video series showcasing Ducati’s partnership with Puma, and Eric Hseuh of Livery Design Gruppe. (who happens to ride a Ducati and builds handbuilt fixed gear bikes)

Photo credit - Livery Design Gruppe

I recently received a nice email, announcing that the debut of a Puma video series celebrating the relationship with Ducati had launched, and that the fourth video features Eric Hseuh.

I had admittedly not heard of Eric Hseuh.  However, after checking out the awesome video, here: http://youtu.be/1DeFO1QVwYA, I promptly went to the website of his fixed gear bike building company, Livery Design Gruppe.  The Livery Design Gruppe bikes look amazing.  Personally, I have to appreciate someone who rides a Ducati and builds fixed gear bikes – here’s someone who appreciates fine engineering and how to make form and function merge as art.

Do any FixedRiders.com readers happen to have first-hand experience with Livery Design Gruppe (i.e., you ride one, have checked them out in person, etc.)?  These bikes look amazing  – capable of street, road, or track riding.  They appear to be well designed in both form and function, and showcase some amazing bike building artistry.  I’d love to ride one myself.

So, take a look at the cool Ducati and Puma “Lean in and Ride” series, and their contest, which you can find here: http://www.puma.com/motorsport.  Then, make sure to check out more about Livery Design Gruppe, here: http://www.liverydesigngruppe.com. Both are very impressive for fans of fixed gear, or of Ducati motorcycles.

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